Formula One on social networks: a successful strategy
نویسندگان
چکیده
This research, aims to analyze the dynamics of engagement rate F1 through social networks car teams participating in FIA championship. Classical media are now incorporated and integrated by production new media: publications that invite supporters interacting, thus recreating a virtual agora, community federated online exchange, around real-time multimedia productions. A communication mix allows an international championship be within reach each supporter. The research conducted analyze, with quantitative methodology, Engagement Rate, 10 2021 on Facebook Instagram.
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ژورنال
عنوان ژورنال: Zer (Bilbao. 1996)
سال: 2023
ISSN: ['1989-631X', '1137-1102']
DOI: https://doi.org/10.1387/zer.23803